How Supermarkets Lure You To Buy More

(CBS) "Nothing happens by accident in a supermarket. Everything is designed to sell."

And that, says Consumer Reports retail expert Tod Marks, is the key thing to keep in mind as you go up and down the aisles of your local store. Knowing how to shop is vital.

Supermarkets "are in the real estate business," Marks pointed out to Early Show consumer correspondent Susan Koeppen Monday in the first of her three-part series, "Supermarket Secrets."

Koeppen is taking viewers inside grocery stores to save them money -- and time.

Supermarkets, she explained, "are set up very carefully, with the hope that you will spend lots of money, maybe even more than you planned to."

From sweets to meats, Koeppen added, supermarkets have plenty to tantalize the taste buds.

"It's a feast for your eyes as well as your senses," Marks observed to Koeppen as they checked out one store.

So, how do you navigate the aisles without breaking the bank?

Lesson 1: The Supermarket Flyer

The first thing to do when you go to the store is pick up the flyer.

"Absolutely," Marks says. "The flyer is indispensable. It's like your textbook for shopping."

The front page is where stores dangle their hottest specials which, Marks says, "are sold at or below cost just to get you into the store where, hopefully, you'll buy a few more profitable items!"

But just because something is featured in a flyer doesn't mean it's on sale.

"It may not mean it's a great deal at all," Marks says. "It may mean a manufacturer paid advertising dollars toward the mention of that product."

According to Consumer Reports, the mere mention of a product in a store flyer can send sales soaring as much as 500 percent.

Lesson 2: The End of the Aisle -- The "End Cap" -- Is the Single Hottest Selling Spot in the Entire Store

"When you put anything there," Marks says, "sales can go up as much as a third, simply by their placement on an end cap."

But be careful, Koeppen cautioned: Those items aren't always sale items. And it's a good idea to check their freshness dates.

"Because it's such a great selling spot," Marks says, "retailers may actually put something there from time-to-time that's nearing the end of its shelf life."

Lesson 3: Product Placement Is Key

"Prime selling space is right in the center, eye-level if you will," Marks says.

In fact, companies sometimes pay thousands of dollars to have their products placed on the center shelf. And, Koeppen continues, those items tend to be more expensive than the ones found high or low.

"The lower level and the high-on-top level, they're kind of the low-rent districts," Marks notes. "You put commodities there -- things that don't bring in a lot of profits that people are going to buy, no matter what."

Lesson 4: Convenience Will Cost You

How much more are we paying to have our stuff chopped up for us instead of cutting them up ourselves, Koeppen wondered.

"Prices vary all the time<" Marks pointed out, "but it's not a stretch to say that you can pay anywhere from two, 300 percent to 600 percent or more for the convenience of pre-cut, pre-shredded or pre-anything produce."

Koeppen noticed that a three pound bag of red apples was just a dollar a pound; hand-picking your own from a bin made them $1.50 a pound; but if you buy the apples already cut up, they're a whopping $5 a pound.

Lesson 5: Saving Money Is in the Bag

"Generally speaking," Marks says, "the better deal is almost always to be had when you buy the bag versus the loose produce."

Potatoes at that store were 50 cents a pound for a 5 pound bag, compared to one dollar a pound for loose potatoes.

That's twice the price. "Savings, again, can really add up buying that bagged produce," Marks says.

Another point: Grocers put milk and eggs in the back of the store because they want you to grab other items as you walk back to get them.


Source: CBS Interactive Inc.

How To Buy A New Car

I stumbled upon a very logical video on how to buy a new car. The speaker shares some cool tips on how to win over those pesky sales people and dealers ready to jump into your pockets.

Top 10 Home Office Hacks

Whatever kind of work you do at home, your office is one place you want to spend the time to make comfortable and convenient. Take 10 of our tips on organizing, fixing, and streamlining that space.

Photo by pdsphil.

10. Get more natural or ambient light

If you aren't blessed with ample windows or non-annoying overhead lighting, getting a bit of illumination around your workspace can be accomplished in ways more subtle, and less expensive, than adding more lamps. One of the Dumb Little Man blog's 10 cheap home office improvements involves a strategically placed mirror, which helps those with bright light going the wrong way re-capture it. When Jason was deep in his extreme home office makeover, he found that cheap rope lights made for great ambient illumination, especially as the sunlight changes in early morning and late afternoon.

9. Keep your PCs clean and quiet

For a dedicated work desk, a desktop PC makes sense—it's far more bang for the buck, and you can use whatever size monitor you'd like. But desktop systems tend to get dirty, hot, and louder over time. Luckily, you need only a can of compressed air, some household oil, and a screwdriver to evacuate PC dust bunnies and get your system running with lower drag again. If it's just a noisy, case-shaking hard drive at the heart of your overly-audible system, try quieting it with rubber shocks or elastic suspenders. Starting over with a new system? Build it for silence from the start, and you'll hardly ever know your system is running.

8. Cover the non-obvious comforts

A really, seriously comfy chair. Wall colors other than white or beige. Extras of everything you occasionally run out of. You've probably put a whole bunch of thought into the precise layout of your computer desktop, but the trim and details of your home office often go sorely under-attended. The tail end of Sara Rimer's write-up about her perfect home office explicates the niceties that made her work-from-home life much more bearable. And readers gave up their own tips, like keeping the printer away from the computer (enforced away-from-screen breaks), and making the trash can and shredder as universally accessible as possible (clutter killers).

7. Install a worthy whiteboard

Even if you're a total computer obsessive, having a space to leave must-notice reminders and sketch out your thoughts. If the tiny-but-affordable models at your local office store don't do it for you, or you want something a bit more personalized, think outside the wood-framed white. A glass version isn't quite as high-contrast readable, but certainly durable and might work against a white wall. You could also grab some stick-on, removable dry erase sheets for those moments of fleeting big-picture inspiration. Know a supposedly busted erase board about to hit the curb? Draw over the permanent marker or stuck-on erasable ink with another dry-erase marker, wipe it away, and you might be good as new. Need just a little reusable note space? Grab a CD "jewel" case and put one together. Anywhere you've got a vertical surface, you can make a magnetic-backed whiteboard with two coats of paint you can pick up at Home Depot.

6. Rescue your filing cabinet

It seems like everyone over a certain age has a file cabinet of some sorts, but so many of them end up as supplemental shelf space cluttered with paper, and sometimes even the paper you would file inside it. That's a pretty clear sign that something's gone awry with your filing system. Gina rescued her own cabinet with better labels and a re-thinking of its purpose and use. The Simple Dollar helps out those who mostly use their cabinet for financial backup with the best document organizing system. And if you're the type to pull a folder and let it hang around, shame yourself into returning it by bookmarking its absence. Need something more, well, file-geeky? Try our complete filing cabinet page.

5. Charge and stash your gadgets away

Remember when one power strip was all you needed for everything electronic in your life? Yeah, we do too, and still wish the Bills had won that Super Bowl. But these days, your cell phone, camera battery, iPod, work phone, laptop battery, and other gear require both space and voltage. Keeping them off your desk space, yet still easily found and charged, is easy to accomplish. You can simply convert a cheap bedside table or soften up a simple box, or get fancy by adding switches or automatic lighting. If you've just got one or two things to keep handy but out of the way, a wall-mounted charger, made from an empty lotion bottle, no less, might be all you need. Here's a video showing one of our (and our readers') favorites, the IKEA-purchased charger box:

4. Keep wires out of sight

The entirely wireless workspace can be a reality, but not everybody's upgraded every single component in their work life to Wi-Fi or Bluetooth. Plus, non-iMac monitors will be wired into the immediate future. It's really cheap and not at all handyman-level to get wireless, either. Adam did it in 2006, Gina did a 2007 redux, and we've revisited the gear and guidelines a few times since. You can get to cordless simplicity with clamps, geek out over a concealed surge protector. There's no one-size-fits-all solution, but the project is almost always worth the two-lattes-at-Starbucks price of entry.

3. Make it easy on your eyes, arms, and ... seat

Your body didn't evolve over 200,000 years to sit at a desk and use a computer eight-ish hours per day. The best you can do is try and lessen the impact of a modern work day on the parts that get the most taxed. The Ergotron site has a really helpful ergonomic workspace planner that provides ideal heights for desks, chairs, monitors, and other office components, along with a workspace assessment to see how your current setup holds out under stress tests. If that's all too much, simply move your monitors to just below eye level, as Reader's Digest suggests. If you're really keen on getting away from the standard office routine, gather up the tools and build your own standing desk space.

2. Get a label maker—the lightsaber of organization

Next time you feel the deep, strong need to run out and buy another plastic box for your stuff, ask yourself if you couldn't get just as far by putting a new label on a box you already have. That's the key to a label maker—it lets you design an organization system from your own work flow, not the other way 'round. We've previously revealed our crush on the Brother P-touch Home and Hobby model, but our label-loving readers have a few other recommendations, too.

1. Keep it clean

Sounds easy at first glance, doesn't it? Buy some stacking inboxes, put the coffee mugs away when you're done with them, and file everything you're not working on away. Boy, don't we wish. Our own Jason totally remade his entire home office space, from floors to walls, using a number of tried and tested organization and physical re-arrangements. I have only a single desk to manage, but found it cluttered enough to clean it and keep it that way, mostly by banishing my "junk drawer" and maximizing the horizontal real estate on it. However you tackle your decluttering project, pick something that sticks, and which makes putting things away take no more time than throwing something out. Photo by frischmilch.

Source: Lifehacker.com

By Kevin Purdy, 9:00 AM on Sat Apr 4 2009